EU fines Meta €200 million over its consent-or-pay model

The Commission found that Meta’s binary model required Facebook and Instagram users either to consent to combining personal data for personalised advertising or pay for an ad-free service. It did not offer the less-personalised but otherwise equivalent service required by the Digital Markets Act.

Confirmed

Case ID: meta-dma-consent-choice-2025

What the record establishes

The Commission adopted a DMA non-compliance decision and imposed a €200 million fine for the period during which the specified model was in use. The decision assessed the model introduced in November 2023 and did not prejudge later changes proposed by Meta.

Sources

  1. Primary recordCommission finds Meta in breach of the Digital Markets ActEuropean Commission · 23 April 2025 · accessed 11 August 2026

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