CMA accepts Meta commitments limiting use of advertising customers’ data

The CMA investigated whether Meta could use data from businesses advertising on its platforms to gain an unfair advantage when developing and improving products that competed with those businesses, including Facebook Marketplace.

Confirmed

Case ID: meta-uk-ad-data-commitments-2023

What the record establishes

The CMA accepted legally binding commitments, including an option for advertisers to prevent their data from being used to improve Facebook Marketplace and limits on the use of advertising data in product development. The investigation closed without an infringement finding or fine.

Sources

  1. Primary recordCMA protects competition by curbing Meta’s use of ad customers’ dataUK Competition and Markets Authority · 3 November 2023 · accessed 11 August 2026
  2. Primary recordInvestigation into Facebook’s use of dataUK Competition and Markets Authority · 3 June 2021 · accessed 11 August 2026

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